Gartner, in one of its reports, states more than 40% of mobile handsets sold globally were smart phones, and that figure is likely to grow to 60% by 2015. Adoption of smartphones is only going to further fuel the growth of transactions through mobile apps. ComScore, in one of its recent reports, reports that two […]
Why is content management critical in online retail?
Online retail has made a deep impact on the purchase behaviour of consumers. Today, most consumers when intending to purchase a product ask themselves: “can we purchase this online…?” Here’s where content is key: Rich, up to date content is proven to increase return visits to websites by as much as 20%. If in-store ambience […]