Hutchinson Essar, one of India’s leading mobile service providers has recently launched Funcard, a unique value added service for its mobile users in partnership with Microsoft. Hutch's Funcards are sold through retail outlets for different bundle of monotones and caller tunes of popular film songs. The Funcards, which are just like pre-paid scratch cards, have a 16-digit PIN number that the mobile users send to Hutch via SMS. Hutch aimed at leveraging the strength of its strong subscribers base of young mobile users in order to increase the revenue from its value added services.

With the mobile user base growing at rapid pace in India, every media enterprise is very keen to tap the potential of the new genre of users by offering unique services. Even the service providers are engaging with such media companies to bolster the Average Revenue per User (ARPU). Given this backdrop, www.sulekha.com – the leading b2c & b2b classifieds and yellow pages portal wishes to offer its content in the mobile space and harness avenues for revenue generation and acquire fresh set of customers who use only mobile as the exchange communication.

MSN India, the Indian division of msn.com, is one of the leading information and entertainment portals in India with over one million regular visitors. MSN India has been constantly upgrading its content delivery channels. The strategy focus was to incorporate mobile devices in their content delivery channel mix. MSN India assigned the project to Vishwak Solutions Pvt.Ltd. Vishwak developed a solution using the Microsoft .NET Framework that ensured content delivery across devices with different properties.